AIM | DRIVE | SCALE™
Build Leadership Systems That Stick
"I help restaurant operators build leadership systems that stick—so their teams perform, even when they’re not in the room."
- Jason E. Brooks
Learn more about Jason at JasonEBrooks.com
WHAT IT IS
The AIM | DRIVE | SCALE™ Leadership Circle™ is a weekly elite coaching experience for restaurant leaders ready to lead with clarity—not chaos.
It’s built around the AIM | DRIVE | SCALE™ framework and designed for GMs, DOs, and multi-unit executives who are tired of fixing the same problems, chasing accountability, or being the only one holding the standard.
WHO IT'S FOR
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Multi-unit operators, GMs, Directors of Ops, franchisees
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Leaders frustrated with inconsistency
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Operators who’ve outgrown hacks
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Teams scaling without leadership infrastructure
WHAT YOU GET
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Tactical leadership frameworks
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Real-time coaching from a restaurant veteran
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Weekly momentum and clarity
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A peer group that “gets it”
90-DAY PROMISE:
In 90 days or less, you’ll install a leadership system that drives performance—even when you're not in the room—or we’ll work with you 1:1 until it does.
FRAMEWORK SNAPSHOT
🎯AIM
Set the vision. Align the team. Build the foundation.
The AIM phase helps you clarify your leadership vision and translate it into clear priorities, non-negotiables, and aligned goals. It's about getting your team on the same page, eliminating confusion, and creating systems that point everyone in the right direction from day one.
🚀DRIVE
Accountability. Execution. Coaching.
In DRIVE, you move from strategy to action by building high-performance rhythms, coaching your leaders in real time, and holding teams accountable without micromanaging. This phase ensures your priorities actually get executed—and your people grow in the process.
📈SCALE
Systems. Consistency. Growth.
SCALE is where you stop reinventing the wheel. You'll create playbooks, training tools, and repeatable processes that ensure consistency across teams and locations—so your business can grow without burning out your best people.
🔧OPTIMIZE
Culture. Review. Legacy.
The OPTIMIZE phase brings it full circle. You audit what’s working, fine-tune what’s not, and invest in culture, celebration, and sustainability. This is where you build the kind of leadership legacy that endures—even when you're not in the room.
STRUCTURE & SCHEDULE
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Live Weekly Sessions: Tuesdays @ 3:00 PM ET
→ Hour 1: AIM | DRIVE | SCALE™ Tactical Lesson
→ Hour 2: AMA + Live Coaching
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No long-term contract — just results
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Powered by Zoom + Google Drive for access & replays
Client Stories
"At first I had my apprehensions of working with a coach, however, from the first session with Jason I believe that I received quality information and direction. I was in a place of growth & change and needed a little push in the right direction. Jason walked me through operational changes like redesigning my handbook, creating a new bonus program, KPIs, and discussing my expansion. His insights are sharp, practical, and grounded in real-world experience. If you're serious about growth and tired of spinning your wheels, Jason is the guy you want in your corner."
Harris Mullis
"Jason has been an incredible thought partner for us as we’ve worked to elevate our leadership development strategy and prepare the next generation of leaders at Runza®. His ability to connect with people, deliver practical tools, and think strategically about long-term growth makes him a rare find. He’s been a trusted advisor to our team, and I’d highly recommend him to any organization looking to invest in their people. His breadth of knowledge along with amazing wisdom in all aspects of restaurant operations is a powerful combination that will net real results for any restaurant group."
Renee Sjulin
"Joining the Leadership Circle gave me something I didn’t know I was missing—structure with staying power. I’ve always been good at firefighting and solving problems on the fly, but Jason helped me shift from reactive to proactive. The systems we put in place have allowed me to scale my team, reduce daily chaos, and finally delegate without guilt. It’s the best investment I’ve made in both my business and my sanity as an owner."
Jordan Keller